(2017) 미국 김치 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
Ⅱ. 시장 트렌드 ·············································································································· 9
1. Market Trend 01. 떠오르는 발효음식 트렌드 ··············································· 11
2. Market Trend 02. 미국 내 김치의 인기 증가 ··············································· 12
3. Market Trend 03. 피클 주스 관심 증가 ························································ 13
4. Market Trend 04. 김치 수출을 위한 노력 ····················································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 21
Ⅳ. 경쟁사 분석 ·································································································· 24
1. 경쟁사 선정 ······································································································· 26
2. 경쟁사별 현황 파악 ·························································································· 27
Ⅴ. 유통구조 현황 ······························································································ 30
1. 추천 진출 경로 ································································································· 32
2. 전문가 인터뷰 ··································································································· 35
Ⅵ. 유통업체 현황 ································································································ 36
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 38

Ⅶ. 통관 및 검역 정보 ······················································································· 42
1. 통관 및 검역 절차 ···························································································· 45
2. 관세율 정보 ······································································································· 49
3. FTA 정보 ··········································································································· 50
4. 통관 및 검역 주의사항 ····················································································· 51
5. 통관거부사례 ··································································································· 52
Ⅷ. 인증 정보 ······································································································· 53
1. 인증 취득정보 ··································································································· 56
2. 인증 취득제품 ··································································································· 60
3. 제출서류 ············································································································ 61
4. 전문가 인터뷰 ··································································································· 64
Ⅸ. 라벨링 정보 ·································································································· 65
1. 라벨 표기사항 ··································································································· 67
2. 라벨링 예시 ······································································································· 69
Ⅹ. 위생요건 정보 ······························································································ 71
1. 식품첨가물 규정 ································································································ 73
2. 기타 위생기준 규정 ·························································································· 74
※ 참고문헌 ········································································································· 75